Privacy Policy

Effective Date: June 9, 2025

This Privacy Policy outlines how Primal Health and Wellness LLC ("we," "our," or "us") collects, uses, protects, and discloses your Personally Identifiable Information ("PII") when you interact with our website, mobile application, or services.

What Personal Information Do We Collect?

We collect PII when you register, complete forms, place orders, or engage with our website or services. This may include your:

• Name
• Email address
• Phone number
• Mailing address
• Health-related information or medical history (via forms or intake surveys)

How Do We Use Your Information?

We may use your information to:

• Personalize your experience and provide customized services
• Process transactions and facilitate telehealth consultations
• Send order updates, appointment reminders, or support messages
• Respond to inquiries or provide follow-up communication
• Send marketing emails or SMS messages (only if you opt in)

How Do We Protect Your Information?

• All sensitive information is encrypted using SSL (Secure Socket Layer)
• Access to PII is restricted to authorized personnel only
• All transactions are securely processed and never stored on our servers
• We do not collect or store full credit card details

Do We Use Cookies?

Yes. Cookies help us improve your experience by remembering preferences and collecting site usage data. You can disable cookies in your browser settings, but some functionality may be limited.

Third-Party Disclosure

We do not sell or trade your PII. We may share data with trusted third-party vendors who assist with operations (e.g., hosting, payment processing, SMS delivery) and who agree to maintain confidentiality.

Mobile & SMS Messaging

Primal Health and Wellness LLC collects phone numbers and SMS consent through our website intake forms located at patientportal.primalhealthandwellness.com. By checking the SMS consent checkbox on our intake form, users explicitly agree to receive text messages from Primal Health and Wellness LLC.

We may send the following types of SMS messages:

• Appointment reminders and scheduling updates
• Order updates and account notifications
• Service-related follow-up communications
• Occasional marketing and promotional messages (only for users who opt in to marketing communications)

By opting in, you acknowledge and agree to the following:

• Message frequency may vary based on your interactions with our services
• Message and data rates may apply
• You may opt out at any time by replying STOP to any message
• Reply HELP for help or contact us at [email protected]

No SMS opt-in data, phone numbers, or consent information is shared with, sold to, or rented to any third parties for their own marketing purposes. SMS opt-in data is used solely to communicate directly with the user who provided consent.

Third-Party Services & Analytics

We use tools like Google Analytics and Google Ads for tracking and advertising purposes. These may collect anonymized data including site usage, demographics, and behavior patterns.

To manage your preferences, visit Google Ad Settings or opt out through the Network Advertising Initiative.

California Online Privacy Protection Act (CalOPPA)

• You may visit our site anonymously
• Our Privacy Policy is accessible from our homepage and major entry points
• We will notify users of policy changes on this page
• You may update your info by contacting us

Do Not Track Signals

We honor Do Not Track (DNT) browser settings and do not track or use advertising when DNT is enabled.

Children's Online Privacy Protection Act (COPPA)

We do not knowingly collect or market to children under the age of 13. If we become aware of such data, it will be deleted promptly.

Third-Party Behavioral Tracking

We do not allow third-party behavioral tracking on our site outside of anonymous, aggregated analytics.

Fair Information Practices

In the event of a data breach, we will notify affected users via email within 7 business days. We uphold the Individual Redress Principle, allowing users legal recourse for data misuse or non-compliance.

CAN-SPAM Act Compliance

We adhere to the CAN-SPAM Act by:

• Clearly identifying marketing messages
• Providing a valid return address
• Honoring opt-out requests promptly
• Including unsubscribe links in all promotional emails

Contacting Us

If you have any questions about this Privacy Policy, you may contact us:

Primal Health and Wellness LLC
Website: www.primalhealthandwellness.com
Locations: Youngstown, OH & Tampa, FL
Email: [email protected]